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What A Year This Has Been

Posted July 28, 2015

What A Year This Has Been

We debuted the Universal Hot Crazy Matrix on July 21, 2014....

...and the video went viral quickly.  We can promise you, we never expected it. Before long, we were doing interviews on national television and talking to radio show hosts in Australia. By popular demand, we launched a merchandise web store for t-shirts, and that took off, too. By Halloween, we were getting photographs of fans dressed as Dana with dates dressed as unicorns.

This guy won his costume contest!
It was bizarre to watch the views climb from 100,000 to 500,000 and into the millions. Websites reposted the video and the viewership climbed to tens of millions. Ninety-five percent of viewers thought the video was either hilarious, painfully true, or both. The other five percent, well, they were not very happy.
But the fans - they have been just awesome. The conversations we've had on social media and in person continue to make this fun.  

And you know you’ve arrived when you get a meme made about you (see below).

Before long, Dana and his wife, Amy, the original unicorn, were in Hollywood to talk to movie studios. Shirts were in full production. And then came the stand up.
Dana got to perform at Zanie’s, a local and legendary comedy club in Nashville, TN. He’s been on stage three times so far, and the crowds have loved it.

Dana is working on a full length show - but it's way harder than you'd think! With a little luck and lots of hard work, Dana will be performing more often and maybe even on the road in other cities soon.
 In the meantime, we have added some new stuff to the store that we're really liking - the “Danger Zone” and “Wife Material” ladies tees, and the “Got Unicorn?” shirts are brand new, as well as a poster perfect for you (or your guy's) man cave. We are constantly working on new products and designs, so if there is something you want, let us know, and we’ll try to get it done for you.  We love hearing the fans' and supporters' ideas.
We at Matrix Labs, LLC truly appreciate your support as we turn this unexpected development into an actual business.  Thanks for reading - and there's more to come from The Matrix!

Oh...and because you're such a big part of what makes The Universal Hot/Crazy Matrix's a 15% off discount code for some of those new items in the online store.  Use it when you check out:

It's good until the end of August - but don't wait too long...the style you want may be running out.

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